I was facing two problems.
The first was personal:
My ambition was taking a toll. The long days spent building my career behind a screen were making my vision blur and my drive fade.
The second was bigger:
A wellness industry that was completely ignoring the life that I, and millions of others, were actually living.
I spend most of my life on screens building, creating, working & learning.
But the longer I spent in front of them, the more I started to feel it.
And the more I talked to others, the more I realised I wasn't alone.
Dry, strained, blurry eyes
Mid-day mental dips
Fatigue no amount of water or wellness advice could fix
I went searching for solutions.
What I found?
- Synthetic caffeine & chemical-jacked energy drinks
- Nootropics that take 3 months to start working
- Endless lectures telling me to log off & touch grass
- Nothing purpose built to support the digital lifestyle I actually live
I don’t think screen time is the enemy.
It’s how we build, connect & learn.
To me, the problem lies in how we use it and the lack of support being built for those whose lives & careers are built by it.
We’re told "just log off", but for most of us, that’s not an option.
When used correctly, technology is a launchpad for achieving our goals.
People aren't going to just "log off", it's not realistic.
The world's getting more and more digital by the day.
We don’t need more guilt.
We need smarter tools made for how we actually live.
Introducing
Vysionary
The first digital performance brand.
The problem is an industry that offers escapes, not support.
I started Vysionary to build the tools that were missing.
Our Religion
1. Screens don't hold us back, they propel us forward.
We aren't mindless scrollers. Screens aren’t purely a distraction for us. They’re the tool we use to build our futures.
2. Effort & discipline are the edge.
Effort isn’t something to hide. Obsession, discipline & late nights aren't red flags. They’re signals we care. At Vysionary, we support big goals & even bigger ambition.
3. We believe in real fuel.
A performance formula or "focus" supplement should be something you feel in the moment, not something that takes months to start working. As we all know, there are really only two nootropics that work in the moment.
Our culture often treats ambition like a sickness and screen time like a sin.
We’re not here to escape the digital world. We’re here to win in it.
Human performance for a digital world.
People are spending more time on screens than ever, but no one’s building supplements for that lifestyle.
I saw a future where digital performance mattered just as much as physical performance and realised no brand was meeting that need.
Vysionary exists to close the gap.
To serve the builders, creators & professionals with products that match how they work, live and think.
Our Mission
To fuel the ambition that lives in every founder, creator and innovator.
Day Shift™ is the first step on our mission to create a performance hub for digital life.